![]() "In my opinion, Apple is well poised to be a viable competitor to both Microsoft and Facebook in part because of their wide app ecosystem and strong developer network," Mercer said. Mercer thinks that the assumption that the metaverse needs to be a persistent, always-on, contextual environment is not true. What powered Apple's tremendous growth? The iPhone and the app store is the exact same paradigm that will drive the metaverse." "Facebook and many others are making the critical mistake of believing that the metaverse needs to be both built and delivered all in the same device. "Apple is not at all behind in building the metaverse," Mercer said. Rachel Mercer, founder and chief experience officer at Photo Innovation, does not think so. Is Apple really falling behind the race to the metaverse? Meanwhile, Microsoft and Qualcomm teamed up to build the metaverse by announcing a partnership to expand and accelerate the diffusion of augmented reality to consumer and business markets. ![]() For instance, Meta Platforms, formerly known as Facebook Inc., unveiled a new Oculus VR headset last October. That's at least according to a recent Bloomberg News report, which claims that the tech giant is pushing its very-much-anticipated virtual reality headset to 2023.Īpple's strategy seems to be in sharp contrast to other tech giants. Metaverse, the cutting-edge technology that brings together the real and virtual worlds, is the next big thing.Īpple, however, is not rushing to be part of it.
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